How to Choose the Perfect Engagement Ring
CORTES-
Choosing an engagement ring is one of the most meaningful purchases you'll ever make. It’s more than just a piece of jewelry — it’s a lifelong symbol of love, commitment, and personal style. Whether you're shopping solo, as a couple, or planning a surprise proposal, Cortes Jewelry is here to make the process smooth, exciting, and stress-free.
In this guide, we’ll walk you through everything you need to know to choose the perfect engagement ring — from understanding diamond cuts and carat sizes, to choosing between lab-grown and natural diamonds, setting your budget, and creating a custom ring that feels one-of-a-kind.
Image Idea:
Banner Image — A close-up of a Cortes custom engagement ring on a velvet box, with elegant lighting.
1. Understanding Diamond Cut: Why It Matters Most
While many people focus on carat weight, diamond cut is actually the most important factor in determining how much a diamond sparkles. The cut affects how light reflects through the stone — a well-cut diamond will look more brilliant, even if it's smaller in size.
Popular Diamond Cuts:
Round Brilliant – Classic, symmetrical, and offers the most sparkle.
Princess Cut – Square, modern, and great for bold styles.
Oval – Elongating effect on the finger and reflects lots of light.
Cushion – Rounded square shape with vintage softness.
Emerald – Elegant step cuts that highlight clarity over sparkle.
Cortes- We’ll guide you through choosing a cut that best fits your partner’s style and your price range — Our experts are here to make your decision smooth and easy to understand.
2. What Is Diamond Carat? And Why It Matters
Carat refers to the weight of a diamond, not the size. However, carat weight does impact how big a diamond appears, especially when combined with the right cut and setting.
Diamonds can range anywhere from 0.25 carats to 3+ carats and beyond, with the average U.S. engagement ring center stone being around 1 to 1.5 carats.
Why Carat Weight Matters:
Price: Carat is one of the biggest drivers of price — higher weight = more cost.
Appearance: A well-cut 0.90ct diamond can look nearly identical to a 1ct diamond for less money.
Balance: Choosing a carat size that fits the finger proportionally is key — bigger isn't always better.
Popular Center Stone Sizes:
Carat Look:
0.50ct Small but great for slim bands.
1.00ct Classic most common center stone size
1.50ct Bold strikes a balance between size and sparkle
2.00+ct Statement luxe and eye-catching
3. Lab-Grown vs. Natural Diamonds: What’s the Difference?
Both lab-grown and natural diamonds are 100% real — the only difference is their origin. Natural diamonds are mined from the earth, while lab-grown diamonds are created with advanced technology under controlled conditions.
💡 Lab-Grown Diamonds:
Up to 40% more affordable than natural
Ethically and environmentally responsible
Visually identical to mined diamonds
💡 Natural Diamonds:
Unique and rare
Often preferred for traditional or sentimental value
Higher long-term resale value
Cortes- We carry both options and walk you through the pros and cons based on your values, budget, and timeline.
Learn more about Lab-Grown Diamonds
4. How Much Should You Spend on an Engagement Ring?
It’s ok not to know the answer, it’s one of the most common and personal questions when shopping for an engagement ring.
The Traditional Rule: Two Months’ Salary
For decades, a popular guideline has been to spend two months’ salary on an engagement ring. This standard originated in the mid-20th century as part of a marketing campaign that connected the emotional weight of an engagement with financial investment.
While this rule was born from advertising, it resonated with many couples by offering:
A clear benchmark for an emotional decision
A sense of tradition and prestige
The idea that the ring should represent deep commitment, both personally and financially
For some, that symbolism still holds meaning — especially when the ring is viewed as a long-term investment or future heirloom.
Today’s Approach: Custom to Your Life
Modern couples are rewriting the rules. Many now prefer to base their budget on their lifestyle, shared goals, and what feels right for them — whether that’s a modest diamond or a bold, fully custom piece.
Some prioritize travel, experiences, or saving for a home. Others want a one-of-a-kind, luxury ring that marks the start of their legacy.
At Cortes, we believe there’s no one-size-fits-all answer. Whether you want a mix of affordability & elegance or an investment-worthy centerpiece, we’re here to make it possible and beautiful.
Pros to each side…
Modern (Flexible Budgeting)
Encourages financial comfort
Reflects your current priorities
More inclusive of all stages of life
Traditional (2 Months' Salary)
Creates structure for a big decision
Adds emotional and material weight to the ring
Helps align expectations with cultural norms
Cortes Commitment: Luxury Made Personal
We work with clients across every budget range —
What doesn’t change is the experience:
✨ One-on-one design guidance
✨ Ethically sourced lab & natural diamonds
✨ Payment flexibility
✨ Focus on, quality & meaning at every level
✨ Transparent pricing
✨ No middleman markups
It’s More Than a Ring
We believe every engagement ring should reflect your love, your lifestyle, and your unique vision. Whether you spend $1,000 or $20,000+, we’re honored to help you create a ring that feels personal, timeless, and true to your love.
Remember… No two love stories are the same — so why settle for a ring off the shelf? At Cortes, we specialize in custom-designed engagement rings that reflect your relationship, culture, and personal style.
Customs Includes
One-on-one design consultations
3D renders and gemstone previews
Access to unique materials and cuts
Quick turnaround and unbeatable pricing
Whether you're inspired by a vintage heirloom or want something ultra-modern, we bring your dream ring to life — faster and more affordably than competitors.
Learn More about Custom Designs
6. FAQs: Engagement Ring Questions You’re Probably Wondering About
Q: Can I create a custom ring online?
A: Yes! You can work with us virtually, from initial ideas to final delivery.
Q: How long does the custom process take?
A: On average, 2–4 weeks depending on complexity. Rush options available.
Q: What’s the most durable metal?
A: Platinum is the strongest, while 14k gold is a balance of durability and affordability.
Q: Can I upgrade my ring later?
A: Absolutely. ask us about it.
Why Choose Cortes Jewelry?
We don’t just sell rings — we tell love stories. Cortes Jewelry is proud to offer luxury engagement rings that reflect culture, individuality, and meaning.
Our Promise:
Ethically sourced diamonds (lab and natural)
Luxury in-house collection
Custom rings made to order
Competitive pricing
Ready to Start Designing?
Whether you’re ready to pop the question or just exploring your options, Cortes makes the journey easy. Book a consultation or send us your idea, and let’s build your perfect ring together.
"Made for love. Made by Cortes."
